FROM AMAZON: “Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.”

You can order the book HERE.

About the Girl Boss Book of the Month: I have read so many amazing books that have truly inspired me, and I want to share them with YOU!  Here’s how it works.  At the end of every month, I will post the book that I will be reading for the next month.   At the end of the month, I will post on Facebook my thoughts on the book.  I hope you will post your thoughts and comments as well.  My goal is to have this be an awesome opportunity to build connections, grow as thoughtful creatives and get inspired to dream and do bigger and better things.

I can’t wait!  Are you in?