Welcome to another episode of The Balancing Busy Podcast. This episode is for every single woman who has ever felt like she has too much on her plate, and I’m super excited because we have both been mom entrepreneurs for a really, really long time, and so we’ve experienced it all and we’re gonna have a very real conversation about.

Leah: Where it gets really hard, why it gets really hard, and how we’ve worked to either accept it, overcome it, embrace it, or find a solution for it. So that’s gonna be the conversation. I wanna start, by having you like introduce yourself. Tell everybody who you are. 

Dana: Oh goodness.

Who am I? Isn’t that the whole crux of like being a mom and, and, and then having like desires and dreams and, and you’re constantly like, who am I? What do I want? And like, I want my kids over here and then, oh, I want a [00:01:00] business over here. And then, oh, I wanna be sexy over here. So I think, I think I am Dan Mall staff, somebody who is totally finding, trying to find her way.

Realizing that I thought I was alone. And it turns out all the other moms are trying to find their way too. So we started Boss Mom back in 2015, or actually I wrote the book Boss Mom in 2015, which kind of became the community and the business and all those things so that it could have, we could have a place where we could all talk about it in the beginning.

And what it turned into was a community, a movement, and then resources and more books and more, you know, and the podcast and all of those things so that we can now it’s own dedicated. App so that we could figure out ways to not do this alone and what it has turned into. ’cause you and I have known each other for a long time.

Um, what it has turned into is much more about boss mom being the advocate and voice for mom. So yeah, like it started as a, I need this, I’m [00:02:00] alone. Come together, let’s build community to then what resources do you guys need to do what you’re doing? To now it’s like, oh, we’re gonna change some stuff. We’re gonna like culturally shift some stuff because somebody, you know, besides like all of us have to band together to actually make mom’s lives easier.

’cause the, the like feminist movement and the. Like, and the, you know, now the internet and the culture we could do anything we want has actually just added more to our plate. And it made us feel bad for not doing it all. It’s like, thank you for telling me I can do anything, but could somebody take something off my plate for a hot second?

That would be nice. So, yeah, it’s fun because it’s, it’s started, it’s something I needed and now that I’ve been in it long enough, it’s like, oh, we about to, we about to make some real change. 

Leah: I love it. And just. Knowing you from when you were writing your book, I mean, mm-hmm. That like from that point to seeing how it’s all evolved, I just think it’s so inspiring.

It’s so exciting. Just seeing [00:03:00] and knowing, like exactly what you said, starting from a me problem, and I talk about this a lot too, when I was first feeling so overwhelmed, so. Burnt out. Just feeling like there was no balance. I thought it was a me problem. And then over time I realized this is a we problem.

This is collectively us as mamas. It is hard. It is hard. I kept comparing myself to other individuals who were, you know, further faster, and I never even realized or thought about the fact that like. They don’t have kids, they literally can spend all of their time on their businesses. I mean, I would be looking at a, you know, a, a single man and like, ah, I can’t believe he’s gotten that far, or whatever it was.

And we are a different breed, and I think we are a powerhouse breed, but we are a different [00:04:00] breed and we deserve to. See that the way we do things needs to be a little bit different and can even be better, but it is different. Yeah. So I just love what you’re saying 

. So, okay. So today I thought it would be so fun for us to talk about what are some of the hard truths about being a working mom and then how. How we each worked through them and overcame them. So I, I’ll share the first one.

Okay. And I’ll kind of, you know, share what it was and then you can say if you relate and um, and we can just kinda talk about how we went through ’em. So the first one I was thinking about was I, when one thing is ramping up, whether, you know, so we’re gonna basically say we have two buckets. Okay. We have family bucket and we have work bucket.

When one thing is taking up a lot more. The other thing is going to suffer, right? That’s the actual reality. And for so long, in my early years, I did not want to accept that I didn’t want [00:05:00] anything to get to suffer. So I might be in full on giant launch mode, and I don’t want anything to seem at all amiss at home.

So what ends up happening is I’m trying to make sure nobody feels it except for me. I was feeling it on a level that was like, I mean, my head wasn’t even above water like I was drowning. Right. But I was trying to keep both things. And then other times it would be, there’s big things happening with the kids.

Right. Maybe, uh, at one point when, when my son was three, he was having eye surgery. I mean like big things, but I’m trying to make sure that nothing slips. During that, the, you know, for my business, for my clients at the same time. So that was one of the things that I thought about that was like a hard truth about being a working mom is that when one thing is extra crazy, the other thing is probably going to slip a bit.[00:06:00] 

Dana: Yeah, oh definitely. I think I probably. Did, like, cared about it a little less than you? Um, only because, only because in the Boss Mom community like me, giving people permission to not be perfect was part of the brand. Um, and so I do think there’s the part of me that, that would just say, Hey, you’ve got five balls, you know, in, in the air, and you know, two of them you can juggle and the other three are under a pair of hat clean clothes that you’re just picking off the floor as you use them to put them then into the dirty pile.

Like, you know, like, it just, I think I, I felt the way you felt, but I think I, I, as soon as I started Boss Mom, I realized, oh, I have to be honest about this stuff as, as a way to show everybody that it’s okay, um, because I’m just not gonna be perfect in those areas. So I, I think my version of that from, from what, from what you’re saying [00:07:00] is, is that I, I have like a weird.

But I mean, I’m not unique. I’m also not unique in the fact that I have like an abandonment wound, right? My therapist would say, which means I feel like I have to be useful, otherwise I’m a burden. And if I, I have, I have to be, it has to be either 50 50 or 80 20 where I’m doing 80% of the work so that you’ll think that I’m lovable and worthy and like, it’s such a silly thing to thank God, like, yay for therapy.

Um, but, but I think very early on I wasn’t even conscious that that would be a thing. And so it was much less of me trying to make sure, like I kept all the balls in the air and looked perfect. I just. Did a bunch of, I said yes to a bunch of things that were completely unnecessary. Like my mom would laugh, she’d be like, we don’t even wanna tell you that we’re gonna like, make, like, have dinner.

Make it ’cause you’ll make a pie. You don’t have time to make. She’s like, you’ll say yes to volunteering at the kids’ schools when all the other moms were stay at home moms and have, and this is what they want to do and you don’t have any time, but [00:08:00] you’re making the, you know, doorway to their next festival.

She’s like, I have no idea why you say yes to so many things. And I’d be like, because I have to, I should. So I think I lived a lot in that. Like, I, I have to because that’s what you do. Even though I don’t have time, so I, my problem. Was not trying to be perfect. Mine was fricking boundaries. Terrible, terrible, terrible boundaries that ended in me.

Yeah. Feeling worn down, health depletion not to, you know? And then, and then, and then when I finally, the kids started getting a little older and I started to recognize good boundaries. And it was like, oh, this is what healthy feels like. Like, oh, this is what self-care feels like. Like, oh, those things. But yeah, so I think my version of yours is just really, really crappy boundaries.

Leah: Well, I, it’s funny because mine truly, if you get down to it, is the exact same thing. Mine was this deep fear of disappointing. I need to stay perfect for everybody. No one can be disappointed, right? My kids can’t, they shouldn’t have to feel disappointed. That’s not fair to them. [00:09:00] My clients can’t feel disappointed.

Nobody can be disappointed, and therefore. I cannot. And, and you know, it comes to the identical abandonment issues that Ah, yes. Isn’t it? Don’t we love it? How, how sometimes, you know, we think we’re these full on grownups, right? Like, I think I’m all, I’m all grownup. And then every once in a while you have a moment where you’re like.

I am still the 14-year-old girl just wanting someone to want to sit with me at lunch, or I’m still the 12-year-old kid that just wants to believe that I intrinsically matter or whatever it is. Right? Like we realize that the little girl in us, she pops out, you know, sometimes I’m like, oh, Leah, little Leah is here.

Little Leah needs to know we’re safe. We’re good. It’s okay. Like everything’s okay now. And you know, she still, she still tries to. Tries to show up and, and fears that she is not valuable unless she is productive, unless she [00:10:00] is. You know, giving. All right, 

Dana: well, let me, let me tell you the next, that would be mine then, because this is just, this like, goes right into that, which is, man, I had a savior complex, which I think a lot of us women that go in and we’re like, oh, I had this thing and it was this result for me, or, I solved this problem, I did this thing.

So now I want you to know whether you’re in an MLM or you have a, you know, a business or you have, like, it doesn’t matter what you’re doing. And I, and now that I’ve coached thousands of women, like I can, I, it’s so clear to me, but I think early on. I, I wanted to, to help people so much that I was like, I will drag you across the finish line if it kills me to like, make sure you get this result and make sure you care and make sure you whatever.

And then a couple years in, I actually invented the ideal client scale because I, I saw what I was doing, which is we are targeting the people who need us the most. But don’t have the emotional, the financial, the, you know, the time, ability to actually do it. So we can help them, but we can’t really impact them.

[00:11:00] But we are for like, we are literally spending hours of free time that they didn’t pay for. We are doing things in the middle of the night to like help get, make them do the thing. Or I’d build a sales page for somebody. ’cause I was like, well they don’t know how to do it. And I’m like, I don’t have time to build this thing for somebody.

So I did that and then I started to realize, like I ended up having to do like real. Some really good, like deep, uh, physical therapy on, um, the savior complex. ’cause, ’cause it, something you said made me think of it. I noticed I was doing this with my kids, with my partner and everything. That idea of like, we, our abandonment makes us feel like we have to be productive.

But what I, the only way that I was able to break that, this savior thing because it was costing me money. I was, I was undercharging. I was not, you know, giving free time. I was like doing things over here when I could have, yeah. All of this stuff to try and like, because people needed me. But really it was my ego being like, I, I’m smart and I know you could do this.

So even though you’re not prepared or you have two [00:12:00] infants, you know, and you’re at home and you’re doing all these things and you, you know, I’m gonna, I’m gonna shove you in the direction until you get there. But I, what, what, I had to reframe it as. Is that I am actually taking away their ability to step up and experience doing it.

And I notice this with my kids. It’s like, yeah, I’m, I’m taking away the, the, yeah, some of the pain, I’m taking away some of the hardship. I’m, but I’m also taking away the pride or, or the like understanding and learning that happens to step up. I’m also taking away their ability to acknowledge that maybe now is not the right time.

I’ve got two babies crawling over me, maybe. Maybe trying to do this right now isn’t the exact time ’cause I just keep feeling like a failure and you kept keep telling me I can and that it’s gonna be great and I just keep not, ’cause maybe I need space. Man, that like in the beginning, that savior complex was so hard and it ended up and I thought it was this great thing and it ended up being this thing that made it [00:13:00] really tough.

And once I figured those things out, man, that’s when the boundaries started kicking in. That’s when I started to feel like, okay, I can say no to things and I can let other people step up and if they don’t step up ’cause it’s not the right time, that’s okay too. And like letting that go. So that was a. I feel like that was a huge one for me, that if I would’ve never started my business, I don’t know if I would still be in that same space now.

So to me, like starting a business is the best self-development tool you will ever do. 

Leah: Uh, I Amen. I a hundred percent agree. I have been able to grow as a human being in every area of my life. Because of having a business. So that is something that I don’t, I don’t, I like, I don’t think I’ve heard and it is so true.

I love that. So you said something that I think brings us to another hard truth, which is timing so many, oh, there, there are. There’s so many. Like, here’s the reality. I [00:14:00] love being an entrepreneur. And I love being a mom, and I have loved doing them together. In the early years, I did not get it right. I did not do it in the right way.

I just didn’t know. You just don’t know what you don’t know. You don’t realize the abandonment issues you have. You don’t realize the issues you’re holding onto that if you are not productive and busy and barely holding on, then you must not have value. Like I didn’t know those things, right? So I had to work through those.

I had to figure ’em out. And as I did, and as I realized. Wait, it doesn’t have to feel like this. It doesn’t have to look like this. And I made all these changes and then felt those changes and was like, oh my gosh, this, this is it. This is what it can feel like. This is amazing. Right. So I, I have loved being, you know, getting to do everything I’ve done.

It is one of my favorite things is when people say like, they’re going around, they’re doing the little like, um, get to know you type questions. They’re like, if you could be doing anything, what would you be doing? I have always felt. [00:15:00] Easily, easiest question for me to answer exactly what I’m doing. I love what I do, right?

Mm-hmm. So that, that part is, and I know you feel the same way, like that part is so amazing. But you said, and you mentioned like maybe it’s not the right time and I wanna speak to that. ’cause I think that’s one of those hard truths. I think we really like to, uh, give the, the, you know. Quotable. Like, yes, you can, you can do anything at any time.

And maybe there is some truth that sometimes it actually isn’t the right time. Doesn’t mean you don’t, you, you do nothing. Right. It doesn’t mean it’s like you have to completely shelf it. Mm-hmm. But this whole all in, I’m gonna build a million dollar, billion dollar empire with two twin infants. Maybe that timing is a little off, so, okay.

So tell me your thoughts with [00:16:00] like hard truth, sometimes the timing isn’t right. 

Dana: Yeah, and I don’t even think it’s just the timing. I think it’s our preferences. ’cause I, I, I truly believe. That moms are seasonal and we’re seasonal annually, and we’re seasonal in different lifespans. So, uh, uh, we, it took me years to, to actually go, I’m not going to do interviews in the summer because the days are longer.

I want to be outside. I live at the beach. I want to go to the beach, and now my kids are old enough where aftercare like bores them. They come home, like they’re literally here all summer. They’re at my place. Even though I am, I’m divorced. Like, I’m like, just have I work at home. Just have ’em stay here.

’cause they’re one, it’s freaking expensive to send ’em to camp all summer anyway, so they have like some camps ’cause that pricing is ridiculous. Um, but also they’re here, so, so I think seasonally we have times where I’ve become way more honest with myself about when I actually wanna be in my business or not.

Like even to the point of being like, I love wrapping Christmas gifts when I get in Christmas, wrapping mode. [00:17:00] I like wrapping gifts and I wanna like savor it. I wanna savor the rapping, right? And, and in. So I want time, like when there’s a holiday season, like I wanna not be working eight hour days because I wanna wrap gifts and listen to Pentatonics Christmas music.

Like these are the things that I want in my life, right? And so those like, and then overarching the amount of time to holy moly. Where I have somebody that’s like, now my son is in baseball, I wanna travel with him as he’s going in baseball. Or I wanna do this and now I wanna volunteer more in this space.

Or there’s something that’s just really important to me or a parent gets sick, or, uh, that like, there’s a whole manner of things that just make it so that something other than your business is your priority. Sometimes it’s your priority because you can’t help it, like a parent getting sick or something like that.

Sometimes it’s just fricking preference. And we feel guilty about it. And I’m like, yeah, your business might not be the same when you come back, but let’s be honest, you weren’t gonna be the same when you come back. And guess what you get to do? You get to decide what you wanna do [00:18:00] with it. How fun is that?

It’s like dating somebody new. You get all the butterflies in your stomach, you get to like set new rules. So yeah, I a hundred percent agree and I think the seasonality. Preference changes, time changes that of like where you wanna be more in your business or more not, or even scrap all of your business and start something new.

Like we should all have, because by the way, guys who are on, um. In startups up in Silicon Valley, they fricking start up something new every five years. You know what they do? They do something and then they scrap it. They’re like, my dad used to say, until you’ve been sued and gone bankrupt, you’re not a real entrepreneur.

And yes, us moms are like, I don’t know if I should take time away to like hang out with my kids. Like we’re the only ones beating ourselves up over here. Nobody else notices. 

Leah: It is. It is so true. So before we hit record, the, I wanna share like the conversation we were having, right? Because we’re trying to catch up.

We haven’t talked to each other in quite a while and it’s like, oh my gosh, what are you doing? And so I’m sharing to exactly what we just [00:19:00] spoke about that for the last several years I have pulled back because I am almost too empty nester, I’m down to one year, and I knew that I would never, ever, ever regret.

Spending way more time with the kids that I can ramp this back up whenever I’m ready. And yet, you know, especially that year, year and a half before my oldest was going out, that’s when it really hit me. Like, this is almost over this chapter of my life that has been everything. Is almost over. And so I lived it to the utmost, and I’m very similar with you.

I pull back massively during the summer. I, uh, the last two summers have done no new recordings for podcasts. We’re doing like our, you know, biggest episodes I take for the last decade. I take almost all of December off. I mean, these are things that, that you can actually build into your business and you can do it without the guilt.

But I think that is a good place to just bring into. You shared, Hey, I’m taking time [00:20:00] off. I share, Hey, I’m taking time off. And yet people can’t tell when we do that because it looks like we’re still totally here. So I think as to wrap this up, I wanna kind of just share how are we doing that? How are we making it look like we’re still here when we’re admitting like, actually I barely did a single thing over the entire summer.

I mean, I stepped into my office maybe for one hour a week. All summer long. Mm. 

Dana: Well, and, and, and I wanted to also, so like you said, step away. Two things. Number one, uh, you have like married family, dual income. I have one income, so it, so it does look a little bit different like when I, but I, but still, I wanna validate the step because in 2024, end of 2023 basically, but 2024, there was a ton going on.

I had a parent who had cancer. I had a, like, just a bunch of things that was just like, had just broken up a super or in the midst of, of crumbling like. Very long relationship that I’d had, like all of the, my ex-husband moved in and [00:21:00] cobled a family, which I did not know how much therapy I would need for my kids.

All of a sudden having siblings that like, and, and other moms braiding their hair, that was like, ah, okay. Right. Lovely. Like great, great. We’re all friends now. But that was a very weird thing to all happen at the same time, got rid of our big Facebook group, which is massive, big change. All of those things.

So I wanna let everybody know sometimes it’s stepping away. For all of 2024 and, and now into, we’re in 2000. Well, what are we Almost we can, is 2025 almost over? Is that happening? Is that Yes. Is that already We are 

Leah: literally coming into fourth quarter. 

Dana: How crazy is that? So from April to April, so about about a y My, the goal was a year, I’m a couple months off, off of that, but, but for a year and a quarter, I didn’t really get online at all.

I didn’t go out and do interviews. We did mostly solo shows on the Bosman podcast, and I switched from selling online. To taking on fractional consulting CMO clients, which means instead of me doing what I had done for the last eight or nine years. I [00:22:00] completely flipped my business so that I would have reoccurring income.

I knew exactly how much I was making every month. I didn’t have to show on up online in order to make it. I had a ton of calls, a ton of client stuff. I had to travel a bunch and do all those things, and I flipped that. And I have friends that have flipped from run, be running their own businesses designer or brand brander or website builder.

Getting rid of all of that and joining someone’s team as an employee for a few years. So that they could just have the consistency without being the sales and marketing person. And they could say, I’ve got money that I know is coming in here ’cause I still have to provide for, for me and my kids, but in a completely different way where it didn’t mean that if I was having a bad day, I wouldn’t make a paycheck.

It was like, oh, I’m making this paycheck every because I’m on these and it’s like year long contracts. So even in that way, I stepped back all of 2024. I was not online for most of that year. I still had bus, but it was a completely different business model. And so even the permission to just have a completely different business model, become an employee, [00:23:00] join somebody’s team, like you don’t have to be the CEO of your own company all the time.

Don’t go online and get your revenue from somewhere else. Stop selling that thing and sell something else. Like I think all of those, we, we burn out on different things. And I think it’s like really just recognizing what are you burnt out on? ’cause some of us get burnt out on being public. Some of us get burnt out on building stuff.

Some of us get burnt out on being on sales. Some of us get burnt out on coaching. Man, I had a little bit of while where I was like, I can’t get on group coaching calls anymore. Like I’ve sucked up so much emotional turmoil from like everybody. Like I, I need a break. I need a break to like not be other people’s coaching therapist and to get my own coaching therapist for a little while.

And like all of those are okay. I think you and I eight years ago would’ve never said these things out loud, but now. Like everybody should learn from us. 

Leah: I think the beauty here, and if there was one thesis to this whole conversation is giving ourselves permission [00:24:00] to yes, do it the way that works for us, and that it’s completely okay if that shifts and changes over the time.

In fact, it should because if we’re growing, if we’re changing, then our businesses are gonna need to change. My business has. Taken radical changes multi times. I mean, I am, I, I started in 2008, and so it has been a very, very long time. But it started as a photography business. Then it turned into a course coaching business.

Then that shifted to turning into not just working with one industry, but working with all kinds of creative entrepreneurial women and, and really making this shift back in 2000 and. 15 to really start helping women get more time back and focus on the balance side. In all of these things, there were all these shifts.

You making those shifts of, okay, I’m gonna turn into a reoccurring, it’s gonna be a different way, I’m gonna get to take a break from this constant online. I took a huge break, everybody knows on the podcast [00:25:00] and just decided to, you know, what started as like, I’m gonna take a, uh, it was supposed to be a season, and then I was like, huh, it’s been a whole year.

Whoops. And, and no, I loved it. That happens fast. Yeah. And, and, but in all of this, it’s coming back to permission to do what works for each of us individually in that moment and to understand that that moment is going to keep changing. And so, and, and maybe this is the last hard truth. Very often when I finally felt like, oh, I got this.

Like this is working so well. Life would change the next stage of life with the kids. Or a parent needs you, or someone else needs you, or something hap like something will happen and then we’re gonna shift and we’re gonna change all Yeah. All over again. So for me, I feel like one of the big things for me was truly learning how to utilize.

All the different things that we hear people talking about, which is systems, it’s [00:26:00] automation, it’s um, batching. It is better time management skills. It’s having a better ability to say no and to truly realize what my goals are and say yes to what is in alignment with my core values, with my biggest goals, and no to the rest.

But at other times, and like you shared, it’s also been making a complete shift to your business, being like, I’m gonna step out of my business for a while and I’m gonna be an employee for a while. Right. It can be so many things, and I think that’s the beauty of being a mom boss, is about being the boss of your life.

It’s truly being the CEO, which means you get to be the one who calls the shots and who is in charge. 

Dana: Yeah. I, I will say too, what keeps a lot of people from doing what we’ve just been talking about that I think is one of my biggest lessons is we think everybody’s watching or we think it’s gonna let everybody down.

Oh, yeah. So, and I wanna give everybody permission here too, because I have. I mean, boss [00:27:00] Moms, the Facebook group was almost 80,000 people when we shut it down, like I got a ton of flack being like, it’s, it’s your moral duty to keep this community open. I was like, Hey dude, there’s other communities out there.

The fact that ours is the best is not my fault. Like, you can come over to Boss Mom Plus and go over there. People that were like, I’m gonna buy it from you, and we were like, no, we’re not gonna let somebody else run this. We had people, but like that whole thing of what people told me is, where are you gonna go?

It’s like, go watch the Truman Show. You know what they’re gonna do. They’re gonna go do something else, like somebody else will fill that void. You don’t have to be everybody’s savior. You don’t have to be there. You don’t, if you’re going, I’ve got to post, I’ve got to do that podcast because I am. Because otherwise I will let people down.

Dude, they’ll figure it out. They’ll figure it out. And by the way, when you come back and you tell them why you left, they’re gonna freaking love you more. ’cause they’re gonna go, thank you for the permission to do that. So this is what I hear all the time. I can’t stop that because I’m gonna let somebody out.

I can’t close that program because I’ve got some people that got lifetime access to the course. Great. Give them continued lifetime access to that [00:28:00] thing. Put it over in a goog Google Drive for all I care. Like you can still show up with integrity and give people what you said you were going to give, but you are going to start to see that, that everybody will move on.

Like they will find new things, they will care about new people, even introduce them to their next person. They’re gonna fall in love with. And then when you get back, they’re gonna still love you. And the people that don’t fall back in love with you when they meet, then that’s fine. They’ve moved on. ’cause not everybody was meant to be in your orbit.

For the rest of your life. And I think that’s really important because then it gives you permission to go, everybody’s gonna be fine. Like everybody’s gonna be fine if I step away. Like it’s a little hit to the ego that people can live without you. But when you realize like, thank God people can live without me.

’cause I feel like I’m, I’m need to be everything for everybody now. Now you can do all the things we’re talking about because it’s not just about giving yourself permission, it’s about feeling judged or like you’re letting people down. If you step back and I’m telling you, the world is gonna be okay, and that’s a good [00:29:00] thing.

It’s not a bad thing. That’s a good thing. Like other people will rise up and, and help fill the void while you’re away, and then you can come back and decide what you wanna be. But that’s, that’s been huge for me. And I could promise everybody listening that I have done enough things that I have felt that tug and it was always okay.

It’s always okay. Yep. It’s always okay. 

Leah: It it is. Amen. It’s so true. Okay Dana, where can everybody find you? Tell, tell everybody the your, your resources, all that good stuff. 

Dana: Yeah. Yeah. So if you just go to boss mom.com, which hilariously I did not own. Boss mom.com. We were boss mom.com for like eight years and last year.

Yeah, I remember that. I finally. They like, they went outta business and sold it, everything and they finally sold it to me. So hilariously, I’ve owned the trademark for Boss Mom for a decade and I finally own boss mom.com. So it’s boss mom.com that’s got all of our stuff. And then we last year as part of Why I Shut Everything Down, separated out, nurtured to Convert as a whole marketing system I created like eight years ago.

And, [00:30:00] but it’s not just for moms, it’s like, it works amazing for moms, but we also found chiropractors, practitioners, like all, it was really good. So we separated them out. And I’ve been spending the last year. Separating them out and doing it. So now we have Nurture to convert.com, which is its own whole marketing system, and we just launched like a month ago, nurture to convert.ai so that now, like when you go in, it writes your messaging for you, it is a whole mess.

It’s so cool. Like it’s ai, man. We’ve been, we’ve been asking to be cloned and I’m pretty excited about some of the stuff that it can help us with to make our lives easier. So ladies just like, like let it all in. Because at some point there’s gonna be a robot and it’s going to do the dishes for you. And I don’t care if robots take over the world and decide we’re not worthy to be here.

I want two or three years of not having to do my own dishes before that happens. So bring it on. 

Leah: Oh, that’s amazing. I, all those resources. Yes. [00:31:00] They, they make my heart sing like. The amount of times when you wished you could just have more hours, you could just duplicate yourself, and now we can get things that used to take hours and hours and hours done in a second like seconds.

It’s just, it’s incredible. I love it. Well, and this, this is the 

Dana: big thing I’ll say too, is that, is that most of us moms are actually brilliant, but because we’re pulled in so many directions, it’s hard to stay focused. What I love about AI and the tools are that are there, is it allows me to come in and go, I’ve had a million, we created a Future Me, GGPT, which like you can go in, it’s on the Boss Mom site, but you can go in and it basically for free, it helps map out questions about who future you is and then you, and then it, it gives you advice like, Hey, what did I do to get over this thing?

But I’ll go in and I’ll be like, I am, I’ve got a million things, but I’m, I’m like literally staring at a wall. What is wrong with me? Like, what does future me do to get back into it? Or like, Hey, I’m overwhelmed. They’re like, Hey, I’m trying to figure out this thing and like, I don’t know [00:32:00] why I keep spiraling on it, or should I go to that event?

Should I buy this program? And then it, what it does is it activates us. ’cause us moms are brilliant, but we’re so pulled away in many directions that our brilliance doesn’t know how to find its focus again. But we, but AI to me, has become an activator to refocus us. So it’s not just that AI does a bunch of work for us.

I think AI is, is pulling us back in. To verbal so that we can help verbalize what we actually care about and what we want. And I think it’s gonna be really great for a lot of moms who aren’t quite sure who they are right now, what they want, what they should be doing. I think AI can draw us back into what we find meaning in.

And I think we’re gonna find a lot more inspired moms right now, either stepping away and that’s what, you know, what they’re showing us they can do, or stepping up to things they want. And I’m pretty pumped about it. 

Leah: I love it. I love the endorsement. Thank you so much for being part of this episode. It is [00:33:00] so fun to connect with you again to all of our audience.

We’re so grateful you’re here. Continue to connect. We’ll see you next week on the Balancing Busy Podcast. 

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