I wanted to show-off another awesome Custom Marketing Kit but for this project a logo design was commissioned as well (Marketing Kit & Logo Design) so i thought it might be interesting to explain a little about how my jumping off point for designing logos. I like to start with some questions to get to know the photographer better. After examining her work and having her choose her paper kit it’s now time to come up with some variations. In the case of Elizabeth Sethi, I was able to sample the colors from Sassy-Designs, The Kennedy Pack to get a perfect color match in order to streamline her branding. Next it’s time to give her some options. After the options were presented, Elizabether decided to go with the middle logo which was designed with the idea of incorporating certain papers from the Sassy-Design’s Digital Paper Kit she had chosen.
Now that we had the new logo, it was time to start designing Elizabeth’s Custom Marketing kit!! Of course it has all 27 items from the Ultimate Marketing Kit, but here is a sample to give you a feel of the ES Photography Custom Kit. I love the way it turned out! Is that bad to say, when I’m the designer? All the same I really do! It’s so clean and feminine! I can’t wait to see the results in print!
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