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Being Good is Bad for Business! – Audio Post 2

These audio posts work out really well because they have two great benefits! 1. I think I appear smarter because you don’t see 1000 grammatical and spelling errors (I’m laughing really hard at me and I hope you are too!) 2. I can be working on Go{4}Pro while sitting at the park watching my kids play (as you will hear in the background). I hope you continue to enjoy them so that I can continue to create them.

Today I’m excited to talk to you about a concept that I’ve been implementing almost from the start with in my business. It’s one that Seth Godin’s best seller, The Purple Cow explains beautifully so if you want to learn and dive even further into what I’m saying, I highly recommend it!

So here’s why I think being good can be very BAD for business…



  1. Stephanie says:

    I completely agree with you Leah! I think there are a lot of us who feel like we have a long way to go before we can say we are the best in our area at photography. But if we can say that we have take the best care of our customers that can oftentimes mean a lot more to our current and future clients. 🙂

  2. Sarah Eldridge says:

    Leah, this was a great post for me. In the demographic I'm in, customer care is very low on the priority list for photographers. Instead, I find the trend is pursuing fun, funky, and silly. I completely agree that, in this area, going the extra mile to take care of clients catapults one into the label of 'hot commodity.'

  3. Deb Peluso says:

    Leah, this was great! I'm just starting out and this information was so helpful! Thanks so much!

  4. Kalli says:

    Awesome! I loved this video! It is going to be my new mantra when I am working. "Don't be good. Be the best." What a motivation! And HOW EXCITING!

  5. Samantha says:

    Thank you for the great audio post. In order to be able to spend time with my family and run a successful photography business I have been cutting down the number of blogs I read to only the ones that are consistently important to me, and yours is the best of the best. I love the audio posts because I can fold laundry while I listen!

  6. Shannon - Some Pretty Things Photography says:

    Did you do that in one take? It's awesome. Customer service is often very neglected where I'm from – everyone is so busy thinking about number of sales that they dont' take the time and effort to make the customer sublimely happy and therefore ensuring repeat business and referrals. I'm going to work on making each of my sessions an experience, not just a session. Thanks heaps for this post.

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