Today, I’m bringing you Part II of ‘Raising Prices’. See Part I Here. With this video I wanted to emphasis on some ideas for raising your prices and give you some actual techniques that might help you make the transition a little smoother. More then anything I hope that these get your own fabulous wheels spinning so that you can take these ideas and alter them to work for your business!
The reality is that raising prices is scary! Of course it is, if it wasn’t hard and if it didn’t involve taking a huge leap of faith with a large helping of audacity then everyone would do it. Eventually, I believe that maybe we each just get to the point where we realize, ‘I either need charge way more or why am I really doing this’? At some point we stop and realize that the money we’re bringing in just isn’t tolerable or adequate for the amount of time that we take from life.
MIR – Make it Real… Write it down… Take out your idea book and write what you are making now and what you dream of making. How big a difference are we talking? What is it going to take to get you there? Better skills – a better brand – some business coaching ??? Make it a a goal… Make it happen … Believe in your worth!
Share the Love! I would be so excited if you used those nifty little gadgets below this blog post and shared this video with your photog friends!
Even better then the first video!! Thanx so much for sharing.
Thank you for the great videos! Very good advice…I definitely struggle with pricing, so this was very good to hear! Keep up the great work!
I love hearing when something helps… So thank you for sharing! Pricing is probably the number 1 struggle – you’re not alone. But then again wouldn’t you kinda like to be alone in being one of the few who doesn’t struggle? 😉
Great ideas Leah! Thank you! 🙂 You’ve given me a lot to think about. With a new baby boy coming in just a few weeks (YAY!!) my time will be even more precious and I want to make sure that I make good money for the time that I will be spending with photography and away from my baby.
You are exactly right Adrienne! If you went to any field and said ‘how would you like to work 1/2 the amount you do now and make the same amount or more’… Only photographers seem to continually say ‘no’ to that idea.
I don’t know if you remember me but we met at After Dark in Portland. My mom and I where there together (we were the mother/daughter team who shoots weddings together). No prob if you don’t 😉 Just wanted to say I stalk your blog pretty regularly and will try to comment more! LOVE these videos! Thank so much for encouraging us to take this IMPORTANT step and for the tips to help in making that happen smoothly 😉
I absolutely remember you and your cute mama! You two are awesome! I’m so excited to here that you’ve become one of us. he he – that sounded funny! I hope we get to see each other again someday!
I have been sitting and staring at the blank page of what I want my prices to be. I am desperately trying to “put my big girl boots on” and get to steppin on this but it is just not happening. Fear and guilt. I want to raise my prices and then tell clients but agonize over what to say. Just feel like they will be offended or put off. Don’t want to defend my decision or have to overly explain it. If I wasn’t worth that yesterday why am I worth it today?! I am scared to point of just doing nothing. These videos gave me a nudge but I still am in a puddle of tears over being judged or compared.
I have a quick question….. when raising your prices, are you also enhancing what they get for their money? New products, more products, etc, or offering the same lineup at higher prices? Thanks! 🙂
Sometimes it’s more/better product and sometimes it more money! For many, they aren’t charging enough to make it so they really CAN’T offer more products they need to make themselves sustainable. But it can also be advantageous to create new offering that not only increase prices but also create a more valuable choice. Thanks for the question! I hope I helped!