Your blog should not be all about you and my blog(s) should not be all about me. I know that seems almost antithetical to what we think of as a blog but… The intention of a blog is to captivate it’s reader so that they will want to come back again and again, therefore a successful blog must be approached as a service not a solicitation.
Blogging is such a crucial part of a photographer’s buisness. And it’s NOT ALL ABOUT the sneak peaks. Sneak peaks are great but who inevitably will each sneak peak carry the most intrest for? The respective posts subjects and their friends and family. Now don’t get me wrong, I love to look at photography as much as the next gal does but I believe that a blog’s potential is far greater then just a place for sneak peaks.
The opportunity to connect with your clients and potential clients far exceeds sneak peaks and promotion notifications. My best tip for how to make your blog better is to start researching. But don’t worry, this is fun research and it’s finally going to give your blog hopping, worthy sanction. Here’s what you’re trying to determine: What are your favorite blogs and why? Don’t let your mind (or your mouse) only wander onto photography blogs either, go out of this industry. What are you drawn to, what are your favorite topics, how about writing style, do you personal, factual, what do you enjoy most?
And here are your 3 tips to better blogging content:
1. Stay TOPIC SPECIFIC to your niche. If you are a wedding photographer for example, it wouldn’t make any sense to be blogging about the latest fad in potty training. But that doesn’t mean that you are limited to just sharing e-shoots and wedding recaps. Get creative, think like a bride, focus your blog on her needs and ever more importantly, her wants. If I were a wedding photography I would blog about the latest trends in bridal party gifts, flower arrangements, gowns, the hottest colors for bridesmaid dresses, DIY favors, decoration and corsages. I would build relationships by spotlighting caterers, wedding planners and venues. I could keep going, the possibilities are endless but I’m sure you can take it from there.
2. FOCUS on your Target Client! You are nor blogging for the entire world despite the ‘www’. You are blogging for your clients and potential clients. Focus on them! What would they like to read? How can you make their day better, happier, easier, smoother, sexier, prettier. You choose the adjective.
3. QUALITY OVER QUANTITY STILL LOSES. This may be opposite to what you’ve heard before but I think I’m on to something here. Of course it’s extremely important that your blog content be of high quality to your readers! (just read #2 again)! However if you are not consistently offering up content you will loose your readership. Not everyone uses Google Reader (I don’t) so for all those who do not, they will think of your blog from time to time and go check. If there is infrequent posting and each time they come back there is nothing new to enjoy, they will stop remembering. Bottom line is this, If you blog sporadically, no matter how fantastic your images or content or anything else, people will forget to check. I would suggest that at the very minimum you try to blog at least once a week.
ACTIONABLE TIP: Create a blog calendar and start planning and scheduling blog posts. This way you won’t find yourself scratching your head all the time trying to figure out what to write about.
Have any blogging tips?? We’d love to hear them!