Have you considered having a makeup artist and hairstylist on your professional team?
Doesn’t that just sound impressively chic? I remember thinking it did when I first got the idea, and feeling very intimidated at the idea of making it happen.
I wanted to do everything I could to make the experience that my clients enjoyed with Leah Remillet Photography stand out and I thought that being able to offer the services of a makeup artists would provide one more way for me to do just that! Now here is the fabulous news, it’s actually incredibly easy to make it happen and I’m going to share with you the do’s and don’ts that I’ve learned over the years!
DO a Google search for makeup artists in your area and compile a list of 3 to 5 artist/stylists that you’re interested in working with!
DON’T go for Artists/Stylist that are in retail locations and won’t travel. You want small business owners (like you) who are willing to travel to either your studio or your client’s home.
DO plan out some questions you’d like to ask such as what do you charge, how’s your availability usually and do you offer makeup and hair? (My current Artist does both!)
DON’T forget that you’re going to need to pass the cost onto your clients so it shouldn’t be more than your own Portrait Session Fee! (Ideally it should be 25% or less and definitely no more than half your Session Fee)
DO call all of the artists/stylists on your list. Find out who sounds friendly, customer service oriented and willing to offer a special price for your clients. (Remember you’re planning to recommend them to all of your clients, that’s big!)
DON’T work with anyone who treats you inferior in anyway! They will ultimately be a representation of your business (you referred them) and you want to feel confident that your clients will be treated like the V.I.P.’s that they are!
DO ask for a trial run before you start referring your clients to them. Set an appointment for the artist to do your makeup/hair so you can be confident you’ve made a good decision.
DON’T miss this opportunity to jump in front of the camera and update your own self-portrait after the trial run (after all, you’re look’n all done-up & foxy!)
DO think outside the box! Makeup isn’t just for your Seniors and Boudoir Sessions. Lots of Mommy’s need a little extra TLC to give them that confidence boost they need to get in front of your lens. (My mamas who choose to be professionally styled are always super grateful they did it!)
DON’T forget to mention to your clients that you have a Professional Makeup Artist available to them for an additional charge during the scheduling call.
DO offer to give digital files for your stylists/artist to use on their website, with your watermark of course!
DON’T try to charge them for the files. You’re building a relationship and it’s FREE marketing for you!
DO remember that offering the services of a professional makeup artist and hairstylist is just one more way you can demonstrate the level of service, care and professionalism that your business model stands for as a Thriving Photographer!
I hope this has been helpful!! If you have any tips you’d like to share or burning questions you really need answered, leave a comment below!