Testimonials are social proof for potential clients. A testimonial says that the experience that we say we’re going to provide, is really what will happen.
When you’re just starting to think about using testimonials, it can be a little intimidating trying to gather them up. But I bet you already have several and you just didn’t realize it (hint: check your email archives for the final correspondence you had with each client).
In today’s video I’m going to break down the best practices for gathering testimonials and then tell you exactly how to use them for maximum impact!
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