The difference is in the details. I’m sure you’ve heard that before. But have you begun to understand that these details mean a difference of potentially thousands of dollars spent by each new client you book? And for that matter, being able to book them in the first place!
It’s in these details that an experience is either enriched or fouled. Think back on the last really amazing experience you had with a business. You walked in, or called up, or logged on expecting to have a pleasant transaction but were surprised and delighted by much more. I’ll bet that this transaction stirred up an emotional response in you. What did that response feel like? Even better… Who did you tell about it?
Now think back on your last good experience. This transaction certainly wasn’t bad; they met all your expectations, but it wasn’t anything to write home about, either…. And that’s the point. If you’re not wowing your clients, they have no reason to talk about your business.
But it goes further than referrals; the wow factor (or lack thereof) also helps determine what potential clients decide you’re worth. Price sensitivity is real. Your clients’ opinions of what you have the right to charge is wrapped up… in the details.
In Episode 25, I shared 10 ways that I believe I’m increasing the wow factor and am, thus, able to charge a high-end price point. Per your request, today I’m sharing 5 more ideas – but these 5 strategies are especially for my wedding photographers.
I’m super excited about today’s episode… You’ll be able to spot my enthusiasm once you press play! I’d love to hear YOUR thoughts, so please join the conversation in the comments below. After you watch the video, of course.
Love the BACKDROP? We do too! It’s Spangled from Drop it Modern!
I always love hearing YOUR IDEAS! Have you experienced decreased price sensitivity by implementing specific wow steps? My thoughts are just the starting point, so jump into the conversation through the comments below, and let’s get brainstorming on more wow ideas!
I can’t believe there’s no comments here. I thought that video was awesome Leah! Great stuff! The buying them an ipad made me get a little uncomfortable in my chair because I don’t even have one yet – LOL! But the hand written notes to the wedding party? Brilliant!!! I think I’m going to take it one step further for the wedding that I just delivered. Along with the hand written note I am going to get them a mounted print of them in the wedding too – which photo I have of each them where they look their best, preferably with the bride or groom. Thanks so much Leah! I’m excited to spoil my clients more!
Aww! Thank you so much Meghan! I really appreciate your comment! I love getting to read your insights and hear what you all think! So thank you, thank you for sharing! And I love the print idea! Fabulous!!
Hey there! Really great tips, I’m seriously considering the iPad, but was wondering how you go about setting it up for them? Do you just ask them for their iTunes login?
That’s a really great question. I think you would just test it and see how much you could do without their info. I doubt they would want to give you their login credentials. But you could start a mock account and then they could update to their own account. of course you’d want to have all your goodies on a zip for when they did that. I hope that helps a little! 🙂