So many of us run our businesses ONLINE. That means people are interacting with us in a digital way. And THAT means we need to be good at writing compelling words that pull people in. We’re writing for our blogs, newsletters, social media captions, podcasts, books… Writing is a critical skill for entrepreneurs these days!
And there is an art to it. It’s one of those things where you can break the rules, but you should really know them first. Today, I’ve gathered three of my favorite books for helping us learn those rules!
1. Marketing Made Simple by Don Miller
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.
2. Stories that Stick by Kindra Hall
In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story, to convince customers they need what you provide
- The Founder Story, to persuade investors and customers your organization is worth the investment
- The Purpose Story, to align and inspire your employees and internal customers
- The Customer Story, to allow those who use your product or service to share their authentic experiences with others
3. Save the Cat By Blake Snyder
This one is for those really committed to learning to be a better writer. It’s the one that writers themselves recommend which is why I picked it up. It was actually written for screenwriters but can absolutely apply to those of us trying to write better blog posts, sales pages, newsletters, or even a book.
Here’s what started the phenomenon: the best seller, for over 15 years, that’s been used by screenwriters around the world! Blake Snyder tells all in this fast, funny and candid look inside the movie business. “Save the Cat” is just one of many ironclad rules for making your ideas more marketable and your script more satisfying.
GOOD LIST. I really like these books and one should read it once if starting business in copywriting.