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Simplified SEO Making Google Work For You with Niki Robison_Balancing Busy Podcast Episode 70

Simplified SEO: Making Google Work For You with Niki Robison (Ep 70)

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Welcome to another episode of “Balancing Busy Podcast.” Today, we’re diving deep into the art of Simplified SEO: Making Google Work For You. Ever felt like mastering SEO is like trying to squeeze an extra hour out of your already jam-packed day? You’re not alone. Many of us acknowledge the power of SEO but get lost in its complexities. Well, the good news is, Google Search Console and other tools are here to simplify the journey.

To guide us, we have the SEO maestro herself, Niki Robison, the president of Posts by Ghost. With their expertise ranging from in-depth SEO audits to crafting tailored SEO blueprints and strategies, they’re here to turbocharge your website’s performance.

Ready to unravel the mysteries of SEO? Let’s dive in!

 

In this episode, prepare to: 

👉 Elevate your SEO knowledge from zero to hero!

👉 Be armed with game-changing strategies to rocket your website to the top of search results.

👉 Craft magnetic content, master the art of keyword research, and wield the power of Google Search Console like a pro!


What is SEO, and Why Is It Important?

SEO, or Search Engine Optimization, is the key to unlocking your online content’s potential. Think of it as fine-tuning your blog or website so it sings in perfect harmony with search giants like Google, Bing, and even YouTube.

At its heart, SEO ensures that your content aligns seamlessly with what your audience craves. By mastering this, you not only amplify your content’s visibility but also give search engines a crystal-clear roadmap to serve users exactly what they seek. In essence, SEO is your magnet, drawing in eager prospects, engaged readers, and loyal customers to your digital doorstep. Dive in, and let your content shine brighter than ever!


Getting Started with SEO Basics

If you’re new to SEO, don’t worry. There are some fundamental steps you can take to get started. Platforms like WordPress offer plugins like Yoast, which provide beginner-friendly SEO courses, some which are even free! You can begin by learning the basics of SEO, such as focus keywords, semantic keywords (related keywords), optimizing meta descriptions, and ensuring proper content structure with headers (H1, H2, H3), and image alt text.

While keyword research is important, it doesn’t have to be overly complicated. Focus on using three to five-word long-tail keywords that accurately represent your content’s topic. These keywords should naturally align with your content, making it easier for both readers and search engines to understand your content’s relevance.

Balancing SEO for Humans and Search Engines

A common dilemma when crafting SEO-optimized content is striking the right balance between creating content for humans and optimizing it for search engines. Nobody wants to read content that feels robotic, but you also need to include the right keywords for search engine visibility. The key is to eliminate “garbage words” and write naturally while incorporating relevant keywords seamlessly.


Structuring Your Content for Success

Effective content structure plays a significant role in SEO. Start with an H1 (header one) for your title, followed by H2 (header two) section headers to break down your content. Incorporate focus and semantic keywords throughout your content, including meta descriptions and image alt text. This helps organize your content for readers and provides clarity to search engines.


The Magic of Google Search Console

Google Search Console, often overlooked by many, is a complete game-changer. It’s a free tool that provides you with invaluable insights into how your site performs in search results. Think of it as your first line of defense against anything related to Google. With it, you can monitor the health of your website and make informed decisions to improve its visibility.

One of the beauties of Google Search Console is its focus on organic reach. While social media traffic is essential, this tool zeroes in on search traffic. It helps you understand how your website is performing in the organic search results, providing data directly from Google.

Inside Google Search Console, you’ll discover a treasure trove of metrics. From checking for manual penalties to analyzing performance metrics, it’s a goldmine of information. You can track how individual posts are performing over time, compare year-over-year data, and even identify seasonal trends. Understanding your website’s traffic and keywords has never been easier.

The URL inspection tool, a little-known gem within Google Search Console, is a tool where you can enter any URL from your website and receive insights into how Google perceives it. You can check whether a page is indexed, find out if there are issues, and even request indexing for new or updated content. It’s a powerful tool for quick troubleshooting and optimization.



Keywords Everywhere Chrome Extension

Another SEO secret weapon is the Keywords Everywhere Chrome extension.

It’s a budget-friendly tool that complements Google Search Console. This extension provides keyword metrics, such as search volume, and integrates seamlessly into your Google Search Console and analytics. It also offers related keywords, making it an excellent resource for content ideas and keyword research.


Sitemaps: Guiding Google’s Attention

Sitemaps are those those essential guides that tell Google when your content is updated. They’re the roadmap that ensures Google doesn’t miss out on your latest content.

But what exactly are sitemaps, and why are they so crucial?

Think of sitemaps as the GPS for search engines like Google. They are structured files that provide a detailed map of your website’s layout, highlighting every nook and cranny of your content. This includes individual pages, posts, images, videos, and more. Sitemaps are designed to make it easier for search engines to navigate and index your site effectively.

Why are they important, you ask?

  1. Prompt Indexing: When you create or update content on your website, you want search engines to notice it as quickly as possible. Sitemaps do just that. They inform search engines about the changes you’ve made, prompting them to crawl and index the new or revised content promptly.
  2. Better Visibility: Without a sitemap, there’s a chance that some of your web pages might go unnoticed by search engines. Sitemaps act as a comprehensive directory, ensuring that all your valuable content gets the attention it deserves.
  3. Efficient Ranking: Search engines rely on sitemaps to understand the structure and hierarchy of your site. This knowledge helps them rank your pages appropriately in search results. In essence, sitemaps contribute to better SEO rankings.

Now, here’s the good news. Most website platforms, including WordPress, offer automated sitemap generation. That means you don’t have to manually create these maps. They are typically located at your website’s URL followed by “/sitemap.xml.”

In summary, sitemaps are like the guiding stars of SEO. They help search engines navigate your website’s cosmos of content, ensuring your latest updates shine brightly in search results. So, if you haven’t already, make sure your sitemaps are in place to make Google’s journey through your website a smooth and efficient one.


Wow, what a journey through the exciting world of SEO. From the foundational principles to advanced tools, we’ve covered it all. Whether you’re a beginner looking to kickstart your SEO journey or an experienced marketer aiming to refine your strategy, there’s something here for everyone.

Remember, SEO is an ever-evolving field, and staying updated with the latest trends and tools is key to success. So, keep exploring, experimenting, and optimizing your online presence. With the right knowledge and tools, you can unlock the full potential of SEO and watch your website soar to new heights in search engine rankings. Here’s to your SEO success!


LINKS YOU NEED:

Yoast plugin and courses

SEM Rush

Google Search Console

Keywords Everywhere

I’d love to know what you thought about this episode. You can find me on Instagram, shoot me a DM, and let’s chat all things SEO!

If you want help from our guest today, Niki Robison you can find her over at Posts by Ghosts


OTHER EPISODES YOU’LL LOVE:

Copywriting Secrets Revealed (Ep 36)

How to do a Small Business Quarterly Review ( Ep 12)

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