This is huge! As in HU-MONG-E-OH-SO, so much so that I may get the photography peace prize for this one. Oh darn, there isn’t one. Okay, I’m inventing it and I’m self awarding me. Oh dang, it just lost all prestige. Now that I’ve built it up that much, are you ready for this revelation?
Being affordable and being profitable take the SAME amount of work to get clients in the door!
Reread that, and then read it again and again and again. Because I feel like most photographers either don’t want to or just can’t image that this could be true. But it is! I know because I’ve done both ways. I’ve worked my booty off to get a client to pay $100 and I’ve worked my little booty off and asked a client to pay $2000. I’ve been told I’m to expensive at $200 and I’ve been told (as crazy as this sounds, far less!!) that I’m to expensive at $2000.
And here is simple unarguable mathematics for you. When I hoped to make some sort of decent addition to our families financial situation at $200 a client. I had to get my phone to ring 10 times and I had to convert all 10 calls into clients. But when I started asking for $2000. My phone could still ring 10 times but I only had to convert one call into a client. And of course wrapping my head around one is a lot easier then ten. So why not give yourself, your business and your life permission to be Profitable?