Here’s a popular one! It’s a great debate and everyone has their opinions…To burn or not to burn. When making decisions for my business I always ask myself, “well, what would I want?” and I would want the digital files! But I also understand the value that they carry so I only part with them at a premium price. Here are a few thoughts of my own to answer your Q’s about Digital Files.
How do you typically format a disc of digital files for the client? 4×6, 5×7, AND 8×10, etc? Then there’s the fact that canvases usually work best at 100 dpi. How do you take all of that into account? That in and of itself is a day’s worth of work!
No way!! They get the FULL RESOLUTION images. I do very little cropping and if I do feel the need to crop I do not crop using dimension. I think doing all of that stuff is a waste of time. It devalues the product, is not customer centered, and is time spent, which equals profit lost. Have you ever gotten ice cream and watched the person put some back and make sure they get the scoop size exactly right – no generosity offered. Ever excited to leave a tip for that guy? Me either! If you’re going to sell digital files, just make up your mind to price them so that you’re comfortable handing them over, full-res and all, and call it good.
How much do you charge for a CD? Or just one image? Do your clients usually buy a CD or just prints?
The disc a la carte is $1500. I know that some think that’s outrageous while others would consider that on the low end, but I’m good with it. It breaks down to about $50 per image. When clients hear that, it helps them understand that it is priced appropriately! I do not advertise that I sell individual negatives until during the ordering appointment and only at my discretion or my sales gal’s discretion… Most clients purchase a collection that includes the Digital Negatives anyway.
Do you make clients choose a certain number of images for their CD? How about with your mini sessions? Why/why not?
To me, the whole point of offering digital negatives is that they love them all and want them all. A regular session is about 25 images and a petite session is 8 to 10. In both cases, they would get them all. Plus, picking out the ones they wanted would create extra work. I want to always keep things as simple and fast as possible. Our time is out money!
For watermarked images that clients can use on-line, do you include those on the same cd with the other images? Do you resize them for web view?
I do include them. If they purchase digital negatives… Within the file, they will find all of the high resolution final images, along with a small folder of the web images they saw on the blog post and last the copyright release.
If you have more questions or would like clarity, leave a comment that way everyone can benefit from the conversation.
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