I love learning! Most of my business acumen has come from books, the rest from YouTube, Courses, and Podcasts. Marketing your business is one of those elusive areas that we’re always talking about yet rarely feel confident in. Here are 5 of my favorite books to help you actually accomplish your marketing goals.

1. Marketing Made Simple by Don Miller

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this 5-part checklist  is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touch points to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

2. Business Made Simple by Don Miller

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel.

3. The 22 Immutable Laws of Marketing

by Al Ries & Jack Trout

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

4. Giftology by John Ruhlin

Does it feel like you work in a “red ocean filled with sharks?” Eat or be eaten. Fierce competition. Continual battling over scarce resources.

What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology.

5. Market Your Genius by Nikki Nash

In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. This in-depth coaching session provides you with clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.

For more Nikki genius, listen to our episode together on Balancing Busy Podcast!