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Navigating the Pivot: Strategies for Reinventing Your Path with Brie Groves (Ep 72)

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Joining us today is the remarkable Brie Groves. If her name isn’t on your radar yet, let’s change that! Beyond being a devoted spouse and a nurturing mother of three, Brie has carved a significant niche for herself in the digital business landscape over the past decade. Her life story wonderfully illustrates that one doesn’t have to choose between a successful career and memorable moments with family.

In this episode, we’ll delve into Brie’s entrepreneurial journey and explore the transformative nature of strategic pivots. If you’re on the cusp of a transition or are already navigating one, this conversation promises a wealth of insights and relatable tales to inspire and guide you.

This episode will help:

  1. 🌼 Empower Moms: Specifically designed insights for mothers striving to weave a tapestry of work-life harmony. We’re talking about how we finally got it right by being willing to pivot!
  2. 🚀 Pivot with Purpose: If you’re standing at the crossroads of a career shift or business transformation, this episode holds the blueprint. Dive deep into the nuances of embracing change, drawing inspiration from real-life tales like Brie’s.
  3. 🌟 Harnessing Vision: Explore the potency of visualization, not just as a motivational tool but as a compass guiding you to deeper emotional connections with your goals. For anyone battling fears or doubts, learn the art of focusing on the emotive pull of your aspirations.

The Fear of Not Knowing

In our culture, from the time we’re children, we’re bombarded with questions like, “What do you want to be when you grow up?” or “Where are you going to college?” This societal pressure makes us feel like we’re supposed to have it all figured out from the get-go. But the truth is, most of us don’t, and that’s okay.

Pivoting in your career can be intimidating. It’s like stepping into the unknown. But remember, not knowing doesn’t mean you’re broken. The journey of self-discovery often involves periods of uncertainty, and that’s perfectly normal.

Taking the First Step

One key takeaway from Brie’s journey is this: you have to move forward to figure things out. It’s easy to get paralyzed by the fear of making the wrong choice, but the best way to learn is by doing. Even though it’s scary to try something new, it’s worth it.

When Brie first began her career pivot, she had a full-time desk job, two babies, and a burning desire to be home with her children while still pursuing her passions. (Sound relatable, anyone?) Brie decided to start an online boutique, even though she had no prior experience in the fashion industry. Her initial goal was modest—just help pay for groceries. But she envisioned a future where she could have financial freedom and quality time with her family.

But the only way to get there is to take that first step. You have to have some forward motion.

Trusting Your Vision

Harnessing the power of visualization can be a profound catalyst. It’s not merely about sketching a mental picture of your aspirations but deeply connecting with the emotions they evoke.

Whenever fear starts to creep in, you have to consciously redirect your thoughts toward the feelings you want to experience—like waking up with your kids and contributing financially to your family. Your dreams must be stronger than your fears.

Reflecting on Brie’s entrepreneurial beginnings offers a wealth of inspiration. Commencing on a modest note, her boutique evolved organically. Drawing from her competencies in social media and blogging, she carved a niche for her venture. Brie’s words resonate deeply, “I was amazed at what I could achieve when I trusted my vision and took action.”


The Art of Pivoting

Brie’s journey serves as an enlightening testament to the power of heeding one’s inner calling. As she delved deeper into her pursuits, a distinct mission became evident – to champion women in harnessing the vast potential of social media for their businesses.

Making the choice to close a flourishing boutique wasn’t easy. Yet, sometimes, the compass of passion necessitates bold decisions. Now, Brie’s vision is firmly set on enabling women to conceive and promote digital offerings.

While pivots in one’s professional trajectory can be intimidating, it’s pivotal (pun intended) to view these transitions as enriching phases of discovery, innovation, and iteration. Every experience, even those deemed setbacks, is a precious stepping stone in the expansive journey of growth.


Overcoming Fear

Fear is like that uninvited guest who shows up just when you’re ready to soar. 🚀 It’s that voice that whispers uncertainty when you’re about to step into the unknown. But here’s a twist – what if we snuggle up to fear, just a tad closer? What if we saw it not as a roadblock, but a stepping stone? The juiciest parts of life are often waiting right beyond that curtain of apprehension.

And hey, here’s a hack for you: Ever tried the “worst-case scenario” technique? Next time fear pays a visit, pause and ask, “Okay, what’s the absolute worst that can happen?” More often than not, you’ll realize it’s not the doom-and-gloom narrative your brain scripted. Prep for these potential bumps, and suddenly they seem more like speed breakers than walls.

Next time fear knocks, let’s invite it in for tea, understand it, and then show it the door with a newfound confidence.


The Importance of Finishing

Pivoting in life or business is as much about direction as it is about determination. It’s a journey of commitment – to the goals we set and the paths we tread. There’s a common pitfall many encounter: the allure of perpetual refinement and an obsession with perfection. The pursuit of excellence is commendable, but it should not stop us from finishing the project.

Genuine productivity transcends mere action; it’s about achieving closure and ensuring that our endeavors see the light of day.

Remember, it’s not just about starting the race, but making sure we cross that finish line.


In the end, the power of pivoting lies in your ability to trust your intuition, embrace fear, and take meaningful action. Your journey may be filled with uncertainties, but it’s those moments of transition and learning that shape your future self. Remember that it’s okay not to have all the answers right away, and it’s perfectly normal to pivot multiple times in your career.

So, if you’re contemplating a change or in the midst of a career pivot, I encourage you to lean into your desires, visualize your goals, and take consistent steps forward. The most beautiful transformations often happen when you have the courage to pivot and pursue what truly lights you up.

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