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Think like Apple: Embracing Progress Over Perfection ( Ep 58)

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Do you ever find yourself stuck in the overwhelming whirlpool of perfectionism when working on something big and exciting? I know I’ve been there too, feeling like I have to get everything just right before I can put it out into the world. But guess what? I’ve learned the power of embracing imperfection and launching, even when it’s not perfect.

In this podcast episode, I want to share with you how I convinced myself to take that leap and the incredible results it can brings. So buckle up because it’s time to dive into my journey of creating and evolving my projects!

This episode will help:

👉 Entrepreneurs embrace imperfection and take the leap to launch

👉 Get you out of the endless cycle of perfectionism-sabotage

👉 Bring you incredible results in your business by learning Apple’s method to big wins over and over again!

In this episode:

1:03 Banishing perfectionism by embracing phases

3:38 The Power of Ideation – what we can learn from the iPhone

6:49 Release… And grow from there

11:54 Just get started

13:48 Apple’s powerful marketing strategy

Embracing Imperfection as a Path to Success

I recently had a business blitz day ( for those of you who don’t know what that is, every once in a while I offer these days that’s called a business blitz because, well, we blitz through your to-do list and we just really together get through as much as we can in one single day) This particular client had a million things going on but lacked clarity and focus.

We dove deep, asked countless questions, and together we charted a clear path forward. She had a LOT to get done but instead of overwhelming her with the idea of perfection, we broke it down into phases, focusing on one step at a time. Trust me, this approach works wonders! It’s all about progress, not perfection.

Learning from the iPhone Model

Okay, let’s talk about iPhones for a minute. Whenever I have a personal client that starts to get stuck in the mentality of having to have their offer perfected I just hold up my iPhone.

Have you ever noticed how Apple keeps releasing new updates and operating systems? They didn’t start with perfection, they started with the first generation. They KNEW there would be more to come.

They kept improving and expanding! And that got me thinking: why can’t we apply the same mindset to our own projects and endeavors? Let’s release our version 1.0 and grow from it.

A Personal Example: The CEO Kid Course

Let me share a personal example with you. During our travel year abroad, while I was homeschooling our kids, I included lessons on entrepreneurship and business. When we got home, the kids had loved it so much that I decided to create a course called The CEO Kid, aimed at teaching kids entrepreneurship and valuable life skills.

But here’s the thing: I didn’t have all the resources to make it as grand as I envisioned.

Instead of waiting for perfection, I decided to launch version 1.0 – knowing there would be another version in the near future. Did it have every bell and whistle I wanted? Nope. But the content was solid, and I knew it could make a difference. So, I put it out into the world and started gathering feedback. And boy, did that feedback help me refine and improve the course. I added new videos and launched it again.

Then I refined and improved it again when we created a physical product through the CEO Kid Business in a Box with extra goodies.

Each iteration became even more exciting. It’s been a journey of growth from version 1.0 to 3.0 and beyond!

Version 1 videos. It’s all digital, and while the kids had a printable workbook, I didn’t have them in poster form yet. Since I knew the content was powerful, I convinced myself to release ‘good’ and then I immediately started working on phase 2.

Here is Version 2 with the exact worksheets they complete, blown up into giant posters. I also expanded some of the videos with extra explanations and examples based on feedback from my little CEOs. (Below was me sharing about the CEO kid on a News Chanel):

And Version 3 with the physical Ceo Kid Box! As I thought about how we could make The CEO Kid even better, it became so obvious! A physical product! Mom wouldn’t have to print out worksheets, and the kids would get happy mail, making their business adventure even more real and exciting! Plus, it made an incredible gift!

Applying the Mindset of Imperfection

I want you to apply this mindset of imperfection to your own life too. And it can be in business or even in your personal life! Take my experience with exercise, for example. I knew I wanted to exercise more but I literally couldn’t find more than 10 extra minutes in my day. So, I started with 10 minutes!

I found 10-minute YouTube workouts because that’s all I could handle at the time. And you know what? That was enough to get me started. I didn’t wait for the perfect hour-long routine. Instead, I gradually increased the duration as my commitment grew. Progress, my friend, is what matters most!

Embracing Imperfection as a Marketing Strategy

Now, here’s a sneaky little secret: embracing imperfection can actually be an incredible marketing strategy. Think about it. By launching your version 1.0, you generate buzz and anticipation among your audience. Then, as you release updates and improvements, you have new and exciting versions to market! It keeps things fresh and creates ongoing engagement. Imperfection becomes your secret weapon for growth.

So there you have it. Embracing imperfection and launching your version 1.0 is the key to success. It’s time to let go of that paralyzing need for perfection and take the leap.

Apple didn’t start with a perfect iPhone, and you know, 15 years later – they have even more amazing features up their sleeves. So, go ahead and release your work now, knowing you’re going to allow it to evolve and improve over time. Embrace imperfection, enjoy the journey, and let version 1.0 be the jumping point of something incredible.

Links to what we talked about:

The CEO Kid

Enroll in my FREE course and learn how to drop an entire workday a week!

I’d love to know what you thought of this episode! Let’s connect on Instagram

Other Episodes You’ll Love:

How to Achieve a New Goal Without Overwhelm (Ep 38)

The Pessimists Guide to Goal Setting ( Ep 26)



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